About Us

D.sign.D is born out of young blood Jeevitha Sakthivel, a Chennai-based designer launched her eponymous brand D.Sign.D 2013. She loves to play with fabrics, cuts, and colors which reflects in each design of hers. 

Dresses by D.Sign.D are made with intricate care and attention to detail. Sewn by specialist seamstresses, they are hand-cut with hand-sewn details, giving the essence of a custom-made, unique, couture look.  

Their collections are very classy and vibrant which brings out the personalities of every woman who features them. 

Their collections have a distinct timeless appeal representing the traditional Indian handicrafts and heritage in a modern avatar that would suit today's, modern woman. 

Hailing from a family With over 35 years of stands in the textile industry, fashion has been the destiny for Jeevitha Perumal. A person who always had an eye for arts since childhood followed her dreams which led to her fashion school and further on to explore the fashion industry. Launched her eponymous brand D.Sign.D in 2013. She has also showcased her winter/festive 16/17 collection recently at the prestigious India Runway Week along with other leading designers in the industry.

Jeevitha's collections are very feminine and intrinsic which has been the hallmark of her designs. She's keen on international trends and always strives to combine it with the traditional Indian handicrafts which gives her brand an eclectic, unique design identity.